Who We Are. What We Do.

We are a purpose-driven company. We see our job clearly…to create value. To help people enhance their physical and emotional health and wellness. To enrich, enable, educate, and empower them to be their best.

All of which is why we produce science-based, carefully curated and crafted products of the highest quality and efficacy. Naturally.

View Our Team

Our Vision

Our vision tells us why what we do matters. It is an aspirational, envisioned future.

Everybody deserves a life that is vibrant, healthy, and fulfilling.

Our Mission

Our mission is why we do what we do. It’s what gets us out of bed every morning.

To make a difference in lives of those we touch. To inspire and help them be their best selves.

Our Values

Our values inform and drive our behaviors and actions. They are the heart and soul of who we are.

  • Betterment (committed to improving health, wellness)
  • Respect and responsibility (for and to our planet and humanity)
  • Trust and honor (full transparency in everything we do)
  • Integrity (doing what’s right; following high moral and ethical standards)
  • Relentless (pursuit of innovation, efficacy, quality, continuous improvement)

Our Strategy

We aspire to be a respected, trusted leader in the cannabis and CBD health and wellness categories, markets that are experiencing explosive growth. Our strategy starts with our commitment to quality and innovation along with our obligation to operate with integrity, in responsible, sustainable ways.

The cornerstones of our operations are proprietary brand development, manufacturing, and distribution. Our portfolio will expand as the market evolves, in response to market needs and opportunities.


Brand Development

Develop and launch a portfolio of premium, proprietary-blend CBD health and wellness brands

License high-quality cannabis brands for exclusive production and distribution

Lead the Market
in Quality and Innovation


Build-out commercial grade facilities in high-potential, high barrier-to-entry states starting with Massachusetts

Lead the Market
in Quality Control and Consistency


Build a robust US and global distribution footprint

Lead the Market
in Consumer Access

Find out more about our brands.

Find out more about our production and distribution.